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Bergström & Zupan’s Pinot Noir Rosé

A longtime friendship, a shared love of Oregon, and a rosé made to celebrate it all. Meet the story behind Zupan’s 50th Anniversary Rosé, crafted with Bergström Wines.
Bergstrom Pinot Noir Rose


Timeless · Lively · Elevated

Created to celebrate Zupan’s 50th Anniversary, this bright, refreshing rosé is made from estate‑grown Pinot Noir in Oregon’s Willamette Valley. Select vineyard blocks in Bergström’s Ribbon Ridge AVA are farmed specifically for rosé, resulting in vibrant fruit, fresh acidity, and classic cool‑climate balance. Expect notes of strawberry and ruby grapefruit—crisp, lively, and perfect for spring and summer.

A Partnership with History

Josh Bergström’s connection to Zupan’s Markets goes back to his childhood. Not long after Zupan’s first opened in 1975, he shopped the store alongside his father. A lifelong customer with a close relationship to the Zupan family, Josh was ecstatic to help create a wine that would celebrate the store’s 50‑year milestone.
That shared history made the collaboration feel natural: two family‑run Oregon businesses brought together by relationships, trust, and a shared love of great food and wine.

About Bergström Wines

Led by Josh Bergström and his family, Bergström Wines has been crafting expressive Willamette Valley wines since 1996. Their estate‑driven approach and minimal‑intervention philosophy allow each wine to reflect vineyard, vintage, and season—values that align naturally with Zupan’s long‑standing commitment to thoughtful sourcing.

The Anniversary Rosé

This wine is crafted as a Pinot Noir rosé using a gentle, lightly pressed winemaking process, giving it a delicate, nuanced character. Bright and expressive without being heavy, it was made with warmer weather in mind and pairs beautifully with seasonal Oregon ingredients, like fresh spring vegetables and morel mushrooms.
With just 80 cases produced, the 2025 Zupan’s Anniversary Rosé is a limited‑edition wine created for celebrating—whether that’s a milestone dinner or an easy evening shared with friends.

A Toast to 50 Years

More than an anniversary bottle, this rosé reflects what Zupan’s has always been about: lasting relationships, shared values, and bringing people together around the table. Here’s to 50 years of Zupan’s Markets—and to many more worth celebrating.


More Bergström Wines at Zupan’s

-Old Stones Chardonnay
-Sigrid Chardonnay
-Cumberland Pinot Noir
-Silice Pinot Noir

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