A new sustainable choice in oral care, Goodwell Co. bamboo toothbrush and all-natural toothpaste with Jacobsen salt was born in Portland and will keep you feeling minty fresh all day long.   

Patrick Triato began looking into wasteful industries, he saw that personal care was at the top of the list. Thinking about the number of toothbrushes sitting in landfills, he realized that there wasn’t anyone making strides to disrupt the oral care industry with a sustainable option. With that knowledge, he started Goodwell Co. in 2015 as a side project with the goal of empowering people to preserve the planet. 

His first project was the creation of a bamboo toothbrush made of sustainable bamboo and compostable charcoal-infused bristles. The activated charcoal balances the pH in your mouth and features natural antibacterial properties that help fight bad breath and tooth decay. The toothbrush also comes in recyclable and biodegradable packaging.  

And since no toothbrush is complete without toothpaste, Goodwell continued to expand its line with its Pacific Mint toothpaste. Made with Jacobsen salt, the toothpaste is free of synthetic ingredients, preservatives, colorants, and fluoride and also comes in a completely recyclable & biodegradable tube.